Marketing is not something you can turn on and off. Marketing also needs to be viewed as an investment, not an expense. Turning on marketing only when business gets slow puts you in a viscous cycle.

You build awareness and brand differentiation for your business by being visible to your prospects and clients;

Marketing takes time to take effect. When you shut something down, it is really hard to kick it back up. Plus stopping and starting marketing doesn’t give you enough data to know whether something is working or not.

As more people are visiting websites from their smartphones than web browsers, it is important that your website be able to support a broad range of devices.

If you want to email a large number of recipients, you must use an email service provider. With the amount of spam being sent, many ISPs (Internet Service Providers) will block emails that have too many recipients in the cc or bcc fields.